My Work

  • Collaborated with comedian Charlie Berens to write, develop, and produce digital content tailored to his multi-platform audience. One of my most rewarding projects was being a key contributor to the college kid series “College Kid” series, writing scripts, brainstorming concepts, and performing on camera. The series was posted on social media to Berens’ 9 million followers earning over 5 million views across Instagram, TikTok, Facebook, and YouTube, helping expand engagement with younger audiences.

  • Traveled around the country in the iconic Oscar Mayer Wienermobile as a national spokesperson for Oscar Mayer. Executed over 300 promotional events in one year. Led media interviews, managed social content, and engaged communities to boost brand visibility and excitement.

  • Worked across marketing, partnerships, and events to promote tourism in Madison and Madison. Contributed to social media content, supported major events like the Madison Pickleball Open, managed CRM updates, and staffed the visitor info desk at the Dane County Regional Airport.

  • Received professional media training from Goudie Media. Pitched and secured national news and social media coverage, with appearances on outlets such as CBS Chicago and NBC Chicago. Contributed to a team effort that generated nearly 8 billion media impressions for Oscar Mayer.

Creator & Influencer Concepting and Scriptwriting

Co-wrote and appeared in “College Kid” series with Comedian Charlie Berens.

Making Miggy’s

I wrote, produced, and edited this short-form documentary following Shelby Olstad, the founder of Miggy’s Bakes. What began as a home bakery in her parents’ kitchen grew into a thriving storefront. This piece reflects my passion for documentary-style storytelling and my interest in creating authentic, character-driven content that captures the heart of small business journeys.

Oscar Mayer Hotdogger

View fullsize Oh my dog! The time is finally here, and I’m officially considered expired meat. I cannot express how BUNderfully lucky I am to have met such an incredible group of Hotdoggers! I don’t think any one of us could have predicted where the Ho
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View fullsize 3rd on the track, 1st in your heart. Speedy Weenie zone 🌭💨
View fullsize One last stop home before I’m off the Hotdog Highways 🌭
View fullsize GRILL-iant week of home openers ⚾️

Tourism

My tourism marketing journey kicked off at Visit Milwaukee, where I got to show off everything the city has to offer! I helped manage and create content for their social media channels, sparking engagement and sharing local stories with visitors and locals alike.

When I moved to Madison, I couldn’t stay away from the world of destination marketing—so I joined Destination Madison as their Management Intern. I jumped into everything from events to partnerships and even launched my own Instagram Reels series, “Madison Ed-Ventures,” giving followers a firsthand look at cool classes and experiences around town.

From press releases to pickleball tournaments, I loved being part of the teams that make cities shine.

Earned Media